About Sondu
We were paying four companiesto not talk to each other.
Sondu is not a software company that researched service businesses. It is a business on the Costa Blanca that was already paying for a shelf of subscriptions, none of which knew the others existed, and eventually decided it was cheaper to build the thing properly. We still run our own counter, our own enquiries and our own therapy rooms on it, every day.
Who is behind Sondu?
Sondu is a brand of FOX & WOLF C.B., a Spanish business registered at Flamenca Beach in Orihuela Costa, Alicante, CIF E44679041. It was built by people running service businesses on this coast, after a room booking renewal arrived 102 percent higher. Support is answered here, in English or Spanish, Monday to Friday, 10:00 to 17:00 CET.
How it started
A 102 percent increase.
The stack looked reasonable, one piece at a time. Gorgias to handle customer messages. Skedda to manage the room bookings at the clinic. QuickBooks to raise the monthly invoices, which reliably swallowed an entire afternoon because every booking had to be found, priced and typed out again by hand. Three good products, three separate logins, and not one of them aware that the others existed.
Then the Skedda renewal arrived with a 102 percent increase on it. That was the tipping point. Not because a price rise is outrageous, companies are entitled to charge what they need, but because it forced the obvious question: what exactly are we paying four companies for, if the room booking cannot tell the invoice what happened and the invoice cannot tell the inbox anything at all?
There was a second reason, and it mattered more. Having practised as a therapist for ten years, I had spent a long time on the other side of this, as the person renting the room and paying for the booking platform. At the end of a month it was not unusual to hand over four to five hundred euros in fees and commission on my own clients. On top of the room rent, the directory listings, the insurance and the website. All of it before earning a thing. It felt like a lot, because it was.
So Sondu was built to be one platform that charges a flat fee and never takes a percentage. Appointments, every customer conversation, and the spaces you rent out. One login, one invoice, and a month end that takes minutes rather than an afternoon.
- Customer messagesWas: a per person support desk built for ticket volumereplacedConnect
- Room and desk bookingsWas: space software for facilities managers, then a 102 percent renewalreplacedReserve
- Monthly invoicingWas: an afternoon of retyping every booking into accounting softwarereplacedAutomatic
- AppointmentsWas: a platform taking a percentage of clients I had brought myselfreplacedSchedule
What we will not do
The four things we refuse.
Most software promises are features, and features change. These are refusals, which is a harder thing to promise and a much easier thing to hold us to.
- We refuse · 01
We will never take a commission.
Not on a new client, not on a regular, not a percentage of anything you sell. Your best month and your worst month cost you exactly the same. If we ever need more money we will raise the price openly and you can leave.
- We refuse · 02
We will never build a marketplace.
The moment we own a shop window, our interest stops being your salon and starts being our directory. No listing beside your competitors, and we will never email your clients about anybody else.
- We refuse · 03
We will never charge per person.
Putting the Saturday girl on the diary or the inbox should not cost you anything. Growing your team should not raise your software bill. Schedule is gated on how many people you have, not on how many of them log in: at ten people the price is the same whether one uses it or all ten do. Connect has no people gate at all.
- We refuse · 04
The AI will never send anything on its own.
It drafts, using only the facts you approved, and a human reads it before a customer does. If the answer is not in your knowledge base it says the team will confirm rather than inventing something in your name.
We use it too
Our own businesses run on it.
Not a case study page. These are ours, and when Sondu breaks it breaks our Saturday before it breaks yours.
- Clarity Wellbeing Clinic Counselling rooms, UK
- Lets its therapy rooms to practitioners on Reserve, with statements that send themselves.
- FOX & WOLF Home fragrance
- Answers customers across chat, email and social on Connect, in two languages.
- Spiteful August Fragrance house
- Handles enquiries and stockist conversations through the same inbox.
- Sondu This company
- We answer you on Connect. If it feels quick, that is why.
Who you are dealing with
Built by the person who was paying the bill.
“Ten years as a counsellor and psychotherapist before building businesses on the Costa Blanca, which is an unusual route into software and a very useful one for understanding what people mean when they say a system is stressful. I have been the therapist renting the room, the person paying a percentage on my own clients, and the one losing an afternoon a month to invoicing. Sondu exists because I got tired of all three. Also runs the commercial side of FOX & WOLF and Clarity Wellbeing Clinic. From Northern Ireland, living in Orihuela Costa.”
Ryan Fox · Co founder · Orihuela Costa
What you can hold us to
On money and on data.
- Thirty days free, per product
No card at signup. The clock only starts when you switch that product on
- Flat monthly pricing
0% commission. Schedule from €29, Connect at €45, Reserve from €49, Consult from €25, all plus IVA
- SONDU One
€129 a month. Connect, Schedule Team and Reserve against €159 separately, with setup included
- We move you across for free
No charge. Clients, services, prices and durations imported before anything goes live
- Your data lives in the EU
GDPR aware. Hosted in Ireland, isolated per business, exportable whenever you want it
- Billed monthly by Stripe
Cancel any time. No annual lock in, no cancellation fee, no notice period
Where we are weak
What we are not good at yet.
Every software company has a page like this. Almost none of them publish it.
- Weakness · 01
We have no marketplace.
If you are brand new with no client base, a platform that puts you in front of strangers may genuinely serve you better than we will, and we will tell you so on the phone.
- Weakness · 02
We are small.
There is no twenty four hour support desk. There are people here Monday to Friday, 10:00 to 17:00 CET, and a WhatsApp number that is answered by someone who can actually fix it.
- Weakness · 03
We are young next to the big names.
They have a decade of features we do not. What we have instead is one flat bill, your data in Europe, and the ability to ship a change you asked for in days rather than quarters.
- Weakness · 04
We are strongest in English and Spanish.
The booking page and the chat widget adapt to your customer’s language, but our own support is bilingual, not multilingual.
Where to find us
Made on the Costa Blanca.
- The company
Sondu is a brand of FOX & WOLF C.B., CIF E44679041
Flamenca Beach Centro Comercial, Calle Niagara 63, local 33, 03189 Orihuela Costa, Alicante, Spain - Talk to a person
WhatsApp 0034 865 760 422
desk@sondu.eu
Monday to Friday, 10:00 to 17:00 CET, in English or Spanish. Not a bot, and not a queue. - Where your data sits
Data hosted in the European Union, in Ireland, isolated per business, exportable whenever you want it.
Built by people who use it.
Thirty days free per product, no card, and a person on the other end when something breaks.